Strong and Beautiful: TENWAYS X Pamela Reif

Pamela Reif is a familiar name to many people around the world, her online fitness content has inspired and empowered millions of folk to get moving and embrace the fun of physical activity. She believes that women can achieve anything they want, and that beauty comes from strength and confidence. The positive energy she brings, and the supportive community she has built, have helped her fans discover their very own version of "strong and beautiful".

At TENWAYS, we also want to do our part to empower women around the world. We know that in many countries, the cycling community has long been dominated by men, leaving women underrepresented in this area. There are a variety of factors for this, including a perceived lack of suitable products, and fewer positive role models to show that cycling is just as much for women as it is for men. But did you know that women's connection with cycling in fact has a long and continuing history? From pioneering 19th-century activists to present-day sporting heroines, you can discover some fascinating and inspiring detail in our earlier blog!

That is why we are proud to announce that we have invited Pamela Reif to become our brand ambassador! With our female-friendly product offering and Pamela’s help, we will work hard towards building more women’s cycling confidence.

A natural fit

According to Amir Fazeli, the General Manager of TENWAYS, this collaboration is a natural fit.

"We are very excited to have Pamela as our cycling buddy," says Amir. "She represents everything that we stand for - strength, beauty, and a positive attitude for life. We hope that her message will inspire more women to choose e-bikes as their preferred mode of transportation, and we have prepared a series of female-friendly e-bikes for female riders, starting with the CGO800S."

Pamela also shared her excitement about this partnership, saying, "I am thrilled to join forces with TENWAYS! I am really excited to let more girls feel the joy of e-biking, and I can't wait to show them how fun it can be!"

A 'strong and beautiful' e-bike

Pamela's favorite color is pink and so, as she joined the TENWAYS family, we thought it only fitting that a bold statement of an e-bike was created to match her confident and positive attitude. We designed an exclusive pink version of our CGO800S for Pamela, giving her the opportunity to hop into the saddle of one of TENWAYS' best-selling e-bikes in her preferred shade!

"I really love the design, the color, and some little details, like the carbon belt! I can wear longer dresses while riding, and they will not get oily from the chain! This e-bike feels like riding on the cloud. One of my friends has always been so hyped about e-bikes, and now I can definitely see the reason why. " Pamela said excitingly after her first try of the CGO800S.

Amir also shared his insight on why we the CGO800S e-bike is a good match for Pamela.

"The CGO800S is our first female-friendly e-bike, and we think it is also 'strong and beautiful'. Its frame is sleek yet strong, and the ride feels both balanced and comfortable. If you have never ridden an e-bike before, we would recommend you start with this one. We look forward to offering more suitable e-bikes for the female community, and we will seriously consider any suggestions from Pamela."

Get involved

We believe that our collaboration with Pamela Reif is a perfect match, as we both share a passion for empowering the female community and letting more people feel the joy of e-biking. One of the best ways to stay in the loop with this exciting TENWAYS x Pamela Reif collaboration is to sign up for our newsletter – you'll be first to hear about all the latest updates and exclusive offers! Stay tuned and never miss out!